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Research papers

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
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Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925


Research papers

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
November 16, 2016
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Citation

Coates and Drury (2016a, November 16). Learning from Lucas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/learning-from-lucas-8909


Research papers

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, September 22). The power is in the mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix-8893


Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016
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Citation

Cooper and Stern (2016a, September 22). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883


Research papers

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
September 22, 2016
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Citation

Lenne and Brown (2016a, September 22). Box clever. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/box-clever


Research papers

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016
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Citation

Knox, Lack, Vannozzi and Mantell (2016a, September 22). The truth is out there. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there-8895


Research papers

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
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Citation

Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868


Videos

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, June 15). The power is in the mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix


Videos

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
June 15, 2016
×

Citation

Lenne and Brown (2016a, June 15). Box clever. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/box-clever-8687